In a time where so many things are disposable, we long for things that ground us. Furniture and design has the ability to sustain and nurture. They can enrich our culture, facilitate more social engagement and improve the way we live our lives. These byproducts of thoughtful design are what defines the KROFT spirit.
After setting up shop and finding accomplished furniture makers to join his team, Kroft set out to build a furniture brand that would make accessibility its core objective. Knowing he didn't want to (and couldn't) compete with the large economy manufacturers, he made a decision to focus on designing products that were super functional, incredibly well built and designed in a way that they would never go out of style.
Today, KROFT is a thriving local manufacturer that focuses on servicing their customers. Their goal is to design and build things slow enough that their customers will be able to appreciate fine craftsmanship, but fast enough that they can offer quick lead times and great value.
KROFT has been featured in Remodelista, Dwell Magazine, Design Milk, Design Milk Everyday, Monocle Magazine, Azure Magazine, House & Home, Interior Design Magazine amongst other media.